Facing stiff competition from competing messaging apps, WhatsApp and Facebook are adding features like video calling, end-to-end encryption indicator, information sharing with Facebook, document sharing among a host of new features. Javier Santos, using his access to the beta builds of WhatsApp has shared some screenshots of the upcoming features from WhatsApp.
According to a screenshot shared by Javier Santos on Google Plus, WhatsApp will give you an option to get a notification which tells you that the messages being exchanged are encrypted. WhatsApp might not be the most secure messaging app, but soon, it’ll show you security indicators to remind you that they do encrypt the messages indeed.
You will also get an option to share your WhatsApp data with Facebook from Account settings. So that Facebook knows who you talk to and how much you talk to them. At the end of the day, data is power especially if you’re a social media company that makes ends meet by selling advertisements. By studying your behaviour and interactions on WhatsApp, Facebook will be able to find out whose posts you’ll be more interested in and thus, optimise the feed to encourage spending more time on the site. And more time spent is more revenue.
