New UK newspaper to close after just 9 weeks

London : Britain’s newest daily newspaper ‘The New Day’ today announced that it will be shut down due to poor sales, just nine weeks after it was launched with much fanfare.

The newspaper was launched in February by the Trinity Mirror Group, publishers of ‘Daily Mirror’ and ‘Sunday Mirror’ newspapers, as the first “standalone daily national newspaper” to be launched in the country in 30 years.

“Bad news, I’m afraid, but tomorrow’s edition of ‘The New Day’ will be the last. We have tried everything we could but sadly we just haven’t reached the sales figures we needed to make it work financially,” said editor Alison Phillips.

“There clearly were many people who truly loved the idea of a different kind of newspaper which spoke to them. But the reality was we didn’t have enough of them on a daily basis,” she said.

The newspaper had hoped to sell about 200,000 copies a day, but sales are reported to have fallen to about 40,000.

@ Agency report.