Mahindra & Mahindra Ltd (M&M) introduced KUV100, a compact SUV targeted at the youth.
The SUV launch also marks the company’s debut into the petrol segment.
The KUV100 combines aggressive styling and an SUV stance and ample space to accommodate even six people including the driver. The vehicle is available at all Mahindra dealers from Friday and has been priced starting Rs. 4.42 lakh (ex- showroom Pune) for the petrol base model and Rs. 5.22 lakh (ex-showroom Pune) for the base diesel variant.
The company is targeting buyers who would otherwise go for premium hatchbacks like Maruti Suzuki’s Swift and Hyundai’s Grand i10, and stressed that the KUV 1OO’s price range between Rs 4.42 lakh to Rs 6.76 lakh is very competitive across variants.
The vehicle is highly fuel efficient. The diesel engine provides a fuel efficiency of 25.32 km/l while the petrol engine provides mileage of 18.15 kms/l.
The vehicle has been developed with an investment of Rs. 1,200 crore and it took four years to come out with the final product including an all new petrol engine. This is the first time that Mahindra has developed a petrol engine on it own.
