May 13,2023: Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter’s new CEO, as the company tries to reverse a plunge in ad revenue.
Yaccarino will take over a social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal, which is owned by Comcast Corp (CMCSA.O).
Since Musk acquired Twitter in October, advertisers have fled the social media platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80% of staff. Musk earlier this year acknowledged that Twitter suffered a massive decline in ad revenue.
