IPL 13 has been ‘biggest ever in terms of viewership’, says Star India Sports Head

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ipl2020 99Mumbai, November 20,2020:: Star India Sports Head Sanjog Gupta is delighted with the success of the recently-concluded Indian Premier League (IPL) and said that it was the “biggest ever in terms of viewership, engagement and ad sales.”
“It’s the biggest IPL the nation has seen and the response from fans and advertisers has been stupendous. The record-breaking opening week gave us the ideal start and laid the foundation for a record-breaking season. We are extremely delighted that this season has been the biggest ever in terms of viewership, engagement and ad sales.

From swashbuckling young talent, exciting clashes, to nail-biting double super overs in a single day, the 13th edition of the tournament was nothing short of electrifying. With fans enjoying matches from the comfort of their homes, IPL 2020 has set a viewership record with an overall consumption increase of 23 per cent versus 2019.



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