India’s Sanitation Economy estimated to be a $62 billion market opportunity

Kolkata, Nov 19 : The sanitation economy in India is a $14 billion market which is expected to double to an estimated US $62 billion by 2021.
The increased toilet construction, operations and maintenance including cleaning are successfully providing universal access to sanitation in the country. There is an emergence of new markets for treated water, renewable energy, organic compost, proteins and nutrients as well.
The digitization of sanitation systems to capture data will further enable the monitoring of human health and behaviour, thus generating more opportunities for businesses across sectors to ensure sanitation access, to contribute their toilet resources to sanitation economy and to achieve zero waste targets.
It will also allow operators to leverage new business models to enable cost-effective benefits. For governments, it will mean delivering sanitation services faster with the generation of revenue and promotion of new markets for private sector engagement and investment.
On the occasion of World Toilet Day, Geneva-based Toilet Board Coalition (TBC) hosted the Global Sanitation Economic Summit in Pune, from November 18 to 21
The summit was a platform for business leaders, investors and sanitation experts, who are at the forefront of the global sanitation economy, to deliberate upon ‘Sanitation Economy’ solutions for various industries, citizens and development agendas.
Toilet Board Coalition – The India Chapter, which will go online in January 2020 was also launched at the summit. Introduced as a result of demand from local Indian companies, who would join a global coalition but wanted to have their coalition in the country, the Chapter will be TBC’s first office outside of Switzerland.
The summit’s inauguration featured eminent keynote speakers including Secretary P. Iyer, Ministry of Water and Sanitation, Government of India; Cheryl Hicks, Executive Director and CEO, Toilet Board Coalition; and Rajendra Jagtap, CEO, Pune Smart City. Other important delegates included representatives from prominent institutions such as Tata Trusts, Unilever, Kalyani Group, LIXIL, Kimberly-Clark, Veolia, Firmenich and USAID as well as Indian Smart Cities.